Driving the creation of new markets with innovative strategies and committed support

As Japan faces a hyper-aged society, the healthcare and medical industries are undergoing significant transformation with advancements like ICT in medicine, AI technology, and telemedicine.

PSN supports clients by facilitating regulatory approvals, insurance coverage, patient group communication, and policy advocacy in specific disease areas to drive innovation and adaptation in this evolving landscape.

Environmental issues are a growing priority across industries, with Japan’s Green Transformation (GX) policy aiming for carbon neutrality by 2050 through decarbonization initiatives and investments. Efforts to build a recycling-oriented society, such as food loss reduction, are also advancing.

PSN leverages its expertise in sustainability strategy development to support corporate and non-profit advocacy and PR campaigns addressing these critical challenges.

The energy market is undergoing significant transformation, driven by the transition to a decarbonized society, rising geopolitical risks, and growing electricity demand from AI advancements. Policies promoting energy liberalization, renewable energy adoption, and self-sufficiency are accelerating.

PSN supports energy companies and non-profits with management-focused communication strategies, including policy advocacy, stakeholder engagement, corporate value maintenance, and crisis management.

Japan’s rich history, traditions, seasonal beauty, and renowned culinary culture make it a global tourism destination. With the government aiming to attract 60 million foreign visitors by 2030 and boost tourism consumption to 15 trillion yen, the industry is poised for significant growth.

PSN supports businesses and non-profits in the tourism sector through policy advocacy, stakeholder dialogue, and strategic development, helping them leverage local attractions and align with government growth initiatives.

Japan’s content market, valued at 12.9 trillion yen in 2021, ranks third globally, with overseas sales rivaling the steel and semiconductor industries. The country excels in games, animation, and live-action video, with government initiatives driving further international expansion.

PSN, leveraging its founders’ media industry expertise and government connections, supports the domestic entertainment industry’s growth and overseas expansion through strategic planning, policy advocacy, industry collaboration, and public opinion formation.

The financial industry is undergoing rapid transformation due to technological advancements, including mobile payment adoption, diversified crypto assets, and increased cross-border transactions, challenging traditional frameworks.

PSN’s specialized consultants offer expert guidance on regulatory interpretation and application, providing clients with robust support through insights from an extensive, up-to-date network.

The automotive industry, a key industry in Japan, is undergoing a period of unprecedented change.The introduction of electrification and automated driving technologies is a pressing issue. We are also facing drastic changes in business models in related areas, such as the lifting of the ban on ride-sharing and labor shortages in the logistics industry.In addition, as the international movement of people and goods increases, demand for shipping and air transportation is expected to further expand in the future.

PSN provides government relations support with a comprehensive approach, leveraging experts well-versed in a wide range of sectors, including finance, technology, environment, logistics, energy, and employment.

The real estate industry is experiencing significant transformation due to rising global land prices, the growth of real estate tech, and challenges such as rural population decline and vacant homes. Increased demand for transparency also calls for swift action on enclosure issues.

PSN supports the industry’s growth by offering strategic guidance for sustainable urban development and regional revitalization, contributing to its continued evolution.

The Japanese government aims to increase agricultural and food exports to 5 trillion yen by 2030, positioning the food industry as a key growth sector. With rising geopolitical risks, ensuring food security and improving self-sufficiency have become priorities. Meanwhile, the beverage industry faces global competition, and Japan’s food loss measures lag behind other developed nations.

PSN leverages expertise across various fields to coordinate comprehensive external relations with key ministries, providing robust support to clients in navigating these complex challenges and achieving success.

Japan is striving to reclaim its position as a global leader in ICT and AI by accelerating AI adoption across industries. While Japan boasts world-class companies, challenges remain, including slow technology adoption among small and medium-sized enterprises and low labor productivity in rural areas.

With new cybersecurity legislation and government agencies in place, PSN utilizes its extensive network with the government and local authorities to provide clients with timely, accurate information and support for crafting effective strategies.

The Japanese government is focused on revitalizing key industries like semiconductors and next-generation computing, which are crucial for Green Transformation (GX), Digital Transformation (DX), and economic security. These efforts are outlined in the government’s national strategy to attract more investments and resources.

PSN supports companies in strengthening their competitiveness by facilitating government relations and providing comprehensive assistance in attracting both domestic and foreign investment and securing talent.

The Japanese government has created the "Administration for Children and Families" to strengthen support for child-rearing and education, with plans to focus on these areas moving forward. Regional disparities in the cost of childbirth, childcare, and education are expected to drive significant changes in the industry. Additionally, the government must address educational challenges like AI-related education and the promotion of English.

PSN offers comprehensive support to address these complex issues, engaging multiple ministries and agencies to drive effective solutions.