PSN (Public Shaper Networks) is dedicated to business strategy development and policy advocacy.
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Our Mission
PSN partners with innovative companies to drive sustainable growth by pioneering new market segments in Japan and abroad. Recognizing the challenges posed by limited private-sector engagement in Japanese politics and the entry barriers imposed by traditional industries, PSN actively bridges the gap between businesses, government, media, and public opinion to overcome stagnation and stimulate transformative change.
Business Activities
Political Trends Analysis
We gather and analyze inside information on the latest developments in government-including updates from both ruling and opposition parties-and on deliberations and bills relevant to your business. We then provide you with this critical intelligence, empowering you to make informed decisions and strategic moves in your industry.
Policy Advocacy
At PSN, we pinpoint the management challenges your organization faces and drive the adoption of effective policies through strategic advocacy. We support you by drafting comprehensive policy proposals and arranging targeted meetings with government officials and key stakeholders.
Industry Association Establishment
At PSN, we support you in building robust industry associations from the ground up. We assist with everything from initial issue identification and strategic planning to engaging stakeholders through well-crafted proposals and executing the implementation process. By connecting you with key industry players, we help create sustainable partnerships that drive long-term growth and collaboration.
Impact Investment
At PSN, we hold long-term equity stakes in startups and large corporations working to drive social change. We provide integrated support from business strategy development and execution to policy advocacy, helping companies grow and bring about social transformation.
Support for Japan Entry
At PSN, we provide comprehensive assistance for entering the Japanese market and expanding your business overseas. Our services include local government liaison, market research, strategic planning, and collaboration with local partners to ensure a smooth and successful market entry.
Service Sectors
Healthcare & Medical
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Environment
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Energy
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Tourism
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Entertainment
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Finance
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Transportation & Logistics
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Real Estate
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Agriculture & Food Business
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Technology
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Semiconductors
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Childcare & Education
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and more…
Healthcare & Medical
As Japan faces a hyper-aged society, the healthcare and medical industries are undergoing significant transformation with advancements like ICT in medicine, AI technology, and telemedicine.
PSN supports clients by facilitating regulatory approvals, insurance coverage, patient group communication, and policy advocacy in specific disease areas to drive innovation and adaptation in this evolving landscape.
closeEnvironment
Environmental issues are a growing priority across industries, with Japan’s Green Transformation (GX) policy aiming for carbon neutrality by 2050 through decarbonization initiatives and investments. Efforts to build a recycling-oriented society, such as food loss reduction, are also advancing.
PSN leverages its expertise in sustainability strategy development to support corporate and non-profit advocacy and PR campaigns addressing these critical challenges.
closeEnergy
The energy market is undergoing significant transformation, driven by the transition to a decarbonized society, rising geopolitical risks, and growing electricity demand from AI advancements. Policies promoting energy liberalization, renewable energy adoption, and self-sufficiency are accelerating.
PSN supports energy companies and non-profits with management-focused communication strategies, including policy advocacy, stakeholder engagement, corporate value maintenance, and crisis management.
closeTourism
Japan’s rich history, traditions, seasonal beauty, and renowned culinary culture make it a global tourism destination. With the government aiming to attract 60 million foreign visitors by 2030 and boost tourism consumption to 15 trillion yen, the industry is poised for significant growth.
PSN supports businesses and non-profits in the tourism sector through policy advocacy, stakeholder dialogue, and strategic development, helping them leverage local attractions and align with government growth initiatives.
closeEntertainment
Japan’s content market, valued at 12.9 trillion yen in 2021, ranks third globally, with overseas sales rivaling the steel and semiconductor industries. The country excels in games, animation, and live-action video, with government initiatives driving further international expansion.
PSN, leveraging its founders’ media industry expertise and government connections, supports the domestic entertainment industry’s growth and overseas expansion through strategic planning, policy advocacy, industry collaboration, and public opinion formation.
closeFinance
The financial industry is undergoing rapid transformation due to technological advancements, including mobile payment adoption, diversified crypto assets, and increased cross-border transactions, challenging traditional frameworks.
PSN’s specialized consultants offer expert guidance on regulatory interpretation and application, providing clients with robust support through insights from an extensive, up-to-date network.
closeTransportation & Logistics
The automotive industry, a key industry in Japan, is undergoing a period of unprecedented change.The introduction of electrification and automated driving technologies is a pressing issue. We are also facing drastic changes in business models in related areas, such as the lifting of the ban on ride-sharing and labor shortages in the logistics industry.In addition, as the international movement of people and goods increases, demand for shipping and air transportation is expected to further expand in the future.
PSN provides government relations support with a comprehensive approach, leveraging experts well-versed in a wide range of sectors, including finance, technology, environment, logistics, energy, and employment.
closeReal Estate
The real estate industry is experiencing significant transformation due to rising global land prices, the growth of real estate tech, and challenges such as rural population decline and vacant homes. Increased demand for transparency also calls for swift action on enclosure issues.
PSN supports the industry’s growth by offering strategic guidance for sustainable urban development and regional revitalization, contributing to its continued evolution.
closeAgriculture & Food Business
The Japanese government aims to increase agricultural and food exports to 5 trillion yen by 2030, positioning the food industry as a key growth sector. With rising geopolitical risks, ensuring food security and improving self-sufficiency have become priorities. Meanwhile, the beverage industry faces global competition, and Japan’s food loss measures lag behind other developed nations.
PSN leverages expertise across various fields to coordinate comprehensive external relations with key ministries, providing robust support to clients in navigating these complex challenges and achieving success.
closeTechnology
Japan is striving to reclaim its position as a global leader in ICT and AI by accelerating AI adoption across industries. While Japan boasts world-class companies, challenges remain, including slow technology adoption among small and medium-sized enterprises and low labor productivity in rural areas.
With new cybersecurity legislation and government agencies in place, PSN utilizes its extensive network with the government and local authorities to provide clients with timely, accurate information and support for crafting effective strategies.
closeSemiconductors
The Japanese government is focused on revitalizing key industries like semiconductors and next-generation computing, which are crucial for Green Transformation (GX), Digital Transformation (DX), and economic security. These efforts are outlined in the government’s national strategy to attract more investments and resources.
PSN supports companies in strengthening their competitiveness by facilitating government relations and providing comprehensive assistance in attracting both domestic and foreign investment and securing talent.
closeChildcare & Education
The Japanese government has created the "Administration for Children and Families" to strengthen support for child-rearing and education, with plans to focus on these areas moving forward. Regional disparities in the cost of childbirth, childcare, and education are expected to drive significant changes in the industry. Additionally, the government must address educational challenges like AI-related education and the promotion of English.
PSN offers comprehensive support to address these complex issues, engaging multiple ministries and agencies to drive effective solutions.
closeOur Experts
Founder / CEO
好本 洋Hiroshi Yoshimoto
Led projects at McKinsey & Company supporting policy formulation for governments in Japan and across ASEAN, developing organizational structures for Japanese companies’ global headquarters, and enhancing the value of investment funds’ portfolio companies. Drawing on over 10 years of experience in the news division of a major Japanese commercial broadcaster, specializes in approaches that draw on sharp political acumen and an extensive network of politicians and experts. Has served as a policy advisor to national political parties and legislators, including developing election manifestos.
COO
森山 貴章 Takaaki Moriyama
At McKinsey & Company, engaged in corporate mergers/IPO support, business portfolio restructuring, growth strategy, and organizational design/transformation across healthcare, manufacturing, and retail industries. In addition to extensive new business development experience, possesses social entrepreneurship and management experience in the poverty alleviation sector. Strengths lie in growth strategy formulation, sales organization management, and talent development/capability building. Joined Public Shaper Networks in its early stage to drive sustainable growth of companies addressing social challenges.
Executive Officer / Head of Investments
小松 大輝 Daiki Komatsu
Joined McKinsey & Company as a new graduate and engaged in management consulting primarily in the consumer goods and retail sectors. Experienced projects across a broad range of themes including new business development, corporate strategy, business due diligence, and digital strategy. Since joining PSN, has supported numerous companies in addressing social challenges as a consultant across industries and company sizes, while also overseeing equity investment operations and portfolio company support.
Executive Officer
星野 悠樹 Yuki Hoshino
MD, MPA
He obtained his medical license before joining the Cabinet Office of Japan, where he was involved in formulating the Basic Policies for Economic and Fiscal Management and Reform and in other legislative reforms. He was then seconded to the Cabinet Secretariat, where he worked on prime minister–led policy initiatives such as “work style reform” and the “100-Year Life Society” project. He later joined Roland Berger and McKinsey & Company, supporting companies across various industries in strategy development and execution. During his tenure at McKinsey, he studied at University College London in the United Kingdom and obtained an MPA (Master of Public Administration).
Executive Officer
阿部 謙一郎 Kenichiro Abe
After working as a reporter on the social affairs desk at a national newspaper, he began covering the front lines of corporate management at a major Japanese commercial broadcaster in 2007. He has also planned and directed numerous special programs on startups.
Through these experiences, he identified how empathy and support emerge at the intersection of business leaders’ formative experiences and institutional and social structures, developing a systematic framework he calls “critical narrative.” His strength lies in designing narratives with a focus on policy implementation.
Director
小溝 舞 Mai Komizo
Gained multifaceted experience as a legislative aide supporting parliamentary activities including policy formulation, before joining McKinsey & Company as a new graduate. Engaged in projects primarily in the energy and consumer goods sectors, including medium-term management plan development, corporate-wide transformation, and overseas expansion strategies. Since joining PSN, also serves as Representative of Tokyo Startup VC Alliance, dedicated to supporting startups tackling social challenges.
Director
上月 茶奈 Chana Kozuki
As Secretary-General of a nonpartisan political academy, engaged in the development of political and policy talent as well as organizational management, contributing to the cultivation and advancement of politicians and policy professionals. Also served at the office of a House of Representatives member, who served as Minister of Health, Labour and Welfare, the Minister of Finance, and the Chief Cabinet Secretary, during the COVID-19 pandemic response. Gained hands-on experience in crisis response, both in the policy and administrative fields. At PSN, she leads cross-sector collaboration projects involving diverse stakeholders, including government ministries and local authorities, as well as nonpartisan Japan-U.S. international conferences. Drawing on expertise both in the government and private sector, she supports delivering the voice of the private sector to the legislature and the executive branch, contributing to the resolution of social challenges.
Advisor
鈴木 款 Makoto Suzuki
Makoto Suzuki is a journalist and editorial commentator at Fuji Television. He has served as Political Correspondent, New York Bureau Chief and Business News Editor. In 2022, he received the Social Journalist Award from the Japan Association of New Public. He has authored several books, including Shinjiro Koizumi: A Choice for a New Era and Hiroshi Nakamura: The Man Who Built Japan’s Paralympics. He is also an expert member of the Central Council for Education at MEXT; advisor to Directions Group; ambassador for White Hand Chorus NIPPON; a member of EIRIN’s youth film recommendation committee; and a tourism ambassador for Hakodate City. He also teaches journalism at the Institute of Science Tokyo and Tokyo Woman’s Christian University. Before joining Fuji Television, he held several private-sector roles, including at the Norinchukin Bank’s New York branch.
Advisor
木村 健 Ken Kimura
After engaging in structured finance and infrastructure investment at Japan Development Bank, oversaw fundraising, public relations, investor relations, and M&A at Euglena Corporation’s Strategy Division. At PwC Advisory, provided sustainability management consulting for energy, finance, transportation, and public sector clients. Subsequently, served as Chief of Corporate Planning at startup PowerX, taking the core responsibility for financial strategy. Currently at Untroyd Capital Japan, an independent VC firm, responsible for investment in deep tech-focused middle and later-stage companies. Strengths include strategic communication and investor relations design leveraging expertise from both public finance and startup sectors.
Advisor
布施 健 Takeshi Fuse
As a strategic PR specialist at Vector Group, Japan's largest PR firm, engaged in over 800 communications projects ranging from startups to publicly listed companies. Designed optimal PR strategies aligned with each company and brand's growth phase, consistently delivering media exposure, brand awareness, and business results. After going independent, led the Japanese market entry of global pet camera brand "Furbo," driving brand penetration and sales growth. Currently provides marketing support combining influencer initiatives with strategic PR, while managing Letters Inc., which operates welfare services. Delivers support to enhance corporate value from both communications and business perspectives.
In the U.S. and Europe, policy advocacy and public relations are critical for management, helping new industries like sustainability, advanced medicine, and AI achieve sustainable growth. However, many Japanese managers focus primarily on strengthening services and competing with rivals, neglecting the creation of an external environment. This gap is a key challenge for Japan’s economy, which has faced long-term stagnation and fallen to fourth place globally in GDP.
While new market share in Japan is only 0.7% of total sales, compared to 6.1% in the U.S., PSN is committed to closing this gap by supporting Japanese companies in policy advocacy and fostering new industries to help them become world-class entities.
CEO Hiroshi Yoshimoto